Coffee Roasting

The roasting process plays a crucial role in bringing out the unique flavors and aromas that we all love. Coffee beans start off as green, unroasted seeds, and it's during the roasting process that they undergo incredible transformations.

An illustration of six coffee beans going from from raw to over-roasted.

Roasting levels

Characteristics of Light, Medium, and Dark Level Roasts
Level Appearance Aroma Flavor
Light Roast Light brown, lustrous Floral, bright fruit Tart, bright, light-bodied
Medium Roast Medium brown, shiny Toast, fruit Balanced, juicy
Dark Roast Dark brown, glossy Cacao, toasted nuts Bittersweet, caramelized sugar, full-bodied